The breastfeeding support system that knows where you are.
Not a tracker. Not a library. A living, adaptive system that follows your 730-day journey — with the right guidance, at the right moment, from a real clinician who's been where you are.
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Milk & Moon app — phone mockup showing feed tracking and daily guidance
How it works
Your tracker doesn't just record. It reads. Your education library doesn't just sit there. It finds you. Every piece makes every other piece smarter.
Log
Track feeds, pain, mood, pumping, diapers, sleep. Simple, fast, one-handed. Logging is the input that makes everything intelligent.
Interpret
The system reads patterns you can't see. Three days of pain + short feeds = early mastitis signal. The rules are real IBCLC clinical expertise, encoded.
Guide
Based on your phase AND your data, the right education surfaces proactively. Not "go search our library." The content finds you.
Support
When self-service isn't enough, seamless escalation to a real IBCLC. Not a sales funnel — a clinical safety net.
Log Again
Consult notes feed back in. Daily guidance adapts. The loop continues. The relationship deepens. The system gets smarter.
The Moon Phase System
730 days. 8 phases. Your journey organized by the moon — because everything in breastfeeding is a phase, and every phase has its own challenges, victories, and guidance.
Luna — Your AI Companion
Not a chatbot. A context-aware clinical companion that knows your full history, your current phase, your logged patterns, and your concerns.
Grounded in clinical expertise
Luna knows the Milk & Moon clinical framework — the same IBCLC-authored knowledge that powers the Moon System.
Has full context
When you say "my baby has been fussy all evening," Luna sees the cluster feeding pattern in your logs and responds with exactly what's happening.
Knows its limits
Luna escalates, not guesses. When symptoms cross a clinical threshold, Luna connects you with a real clinician.
Voice-first
Whisper-mode for 3 AM when the baby is sleeping on you. Full conversation when you're pumping and need company.
Luna AI companion — conversation interface showing contextual breastfeeding guidance
Everywhere you are
One brain, many faces. Log a feed on your watch, see it on your phone, share it with your partner on their dashboard.
Mobile App
The one-handed, 3 AM interface. Feed logging, growth charts, daily guidance, education, community — all in one place.
Wearable
A tap starts a feed timer. A tap logs which side. A gentle haptic reminds you which breast to start on next. No phone needed.
Voice
"Hey Siri, log a left side feed." Completely hands-free for the moments when both hands are full — because they usually are.
SMS
Not everyone wants another app. Daily tips via text. Simple reply-based logging. The platform meets you where you are.
Web Dashboard
The deep-dive view. Full analytics, growth charts, content library. Perfect for partner check-ins and pediatrician visits.
Smart Devices
Smart breast pumps, baby scales, and monitors auto-sync. The platform becomes the hub that connects everything.
The Caregiver Network
Not “share your login.” Role-based access for the entire care team — each person sees what's relevant to how they support you.
Partner View
Simplified, actionable view. "Here's what phase we're in. Here's how to help today. Here's what she logged last night so you know how she's doing without asking."
Grandparent View
Evidence-based information about modern breastfeeding practices. Solves the #1 source of family conflict around breastfeeding: generational knowledge gaps.
Provider View
Export-ready feeding logs formatted for pediatrician visits. Weight gain trends, feed frequency patterns, output tracking — everything in a clean summary.
Be the first to experience it
Join the waitlist for early access. Tell us your due date and we'll personalize your experience from day one.
No spam, ever. Unsubscribe anytime.