You don't need to figure out breastfeeding alone.
Clinical breastfeeding support that adapts to every phase of your journey — from the first latch to the last feed.
Mother and baby breastfeeding — warm, gentle, clinical yet compassionate
Breastfeeding is natural. That doesn't mean it's easy.
84% of parents start breastfeeding. By three months, only 36% are exclusively breastfeeding. Not because they wanted to stop — because the support disappeared.
You get a few hours of guidance in the hospital, a phone number for a lactation consultant you can't get in to see for two weeks, and then you're home at 3 AM Googling “is this normal” while your baby screams.
The system fails breastfeeding families. We're building the one that doesn't.
Brandi O'Neal, RN, BSN, IBCLC — professional headshot
Founded by a clinician. Built for every family.
Brandi O'Neal is an internationally board-certified lactation consultant (IBCLC), registered nurse (RN, BSN), and mother of three. For the last seven years, she's worked exclusively in the lactation field, supporting thousands of families through their feeding journeys.
She created Milk & Moon because she kept seeing the same thing: families leaving the hospital with almost nothing, panicking by day four about things that are completely normal.
Everything you need. One place.
Not a library of courses. Not a tracking app. A living, adaptive support system where every piece makes every other piece smarter.
Community
Phase-organized groups where you're talking to parents at the same stage. Your anxieties, your victories, your questions — shared.
Coming SoonThe First 14 Days — digital guide mockup
Start here
The First 14 Days: Your Breastfeeding Survival Guide
Most PopularEverything you need to know for the first two weeks of breastfeeding. Written by an IBCLC. Evidence-based. Designed for the hardest window.
This guide isn't just a PDF — it's a taste of what the daily, phase-based guidance feels like inside the full Milk & Moon platform. Experience the first 14 days, then imagine 730.
“I wrote this because I kept seeing the same thing: families go home with almost nothing, and by day four they're panicking about things that are completely normal. This is everything I tell those families.”
— Brandi O'Neal, IBCLC
Real parents. Real results.
“I was ready to quit at day 4. Milk and Moon helped me understand that what I was going through was completely normal. My baby is 8 months and still going strong.”
— Sarah M., mom of one
“I wish I'd found this with my first baby. The information is clear, evidence-based, and actually calming instead of making me more anxious.”
— Jessica T., mom of two
“The pumping guide saved my sanity when I went back to work. I had a plan, I stuck to it, and my supply stayed solid.”
— Amanda R., working mom
Free Guide: 10 Things Every Breastfeeding Parent Should Know
The honest, evidence-based guide you deserve — written by a clinical IBCLC, not the internet.
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Evidence-based tips, real talk, and the occasional 3 AM solidarity. Find us on Instagram.