You don't need to figure out breastfeeding alone.
Evidenced-based guidance, practical tips, and gentle reassurance to help you feel informed, prepared, and confident.
Free Guide:
15 Things I Wish Every Parent
Knew About Breastfeeding
15 things every parent deserves to know before breastfeeding begins- straight from an IBCLC
Breastfeeding is natural. That doesn't mean it's easy.
84% of parents start breastfeeding. By three months, only 36% are exclusively breastfeeding. Not because they wanted to stop — because the support disappeared.
You get a few hours of guidance in the hospital, a phone number for a lactation consultant you can't get in to see for two weeks, and then you're home at 3 AM Googling “is this normal” while your baby screams.
The system fails breastfeeding families. We're building the one that doesn't.
Founded by a clinician. Built for every family.
Brandi O'Neal is an internationally board-certified lactation consultant (IBCLC), registered nurse (RN, BSN), and mother of three. Caring for moms and babies for 15 years, she's supported thousands of families through their feeding journeys.
She created Milk & Moon because she kept seeing the same thing: families leaving the hospital with almost nothing, panicking by day four about things that are completely normal.
Everything you need. One place.
Daily Guidance
A new tip every day, matched to your baby's age and phase of breastfeeding.
Education Library
In-depth, evidence-based articles on every challenge — from latch issues to weaning. Written by an IBCLC.
Tracking
Track feeds, diapers, pumping, and growth—all in one simple place. See your baby’s patterns without letting the numbers take over.
Care Orbit
Allow co-caregivers (Care Crew) to add feed and diaper entries with a free companion account
Most Popular
This comprehensive guide helps you prepare for breastfeeding before your baby arrives, so you’re not trying to learn everything while recovering from birth and caring for a newborn.
Learn how your body prepares to make milk, what to expect during the first hours and days, how to establish and protect your milk supply, recognize feeding cues, understand latch and positioning, and know whether your baby is getting enough. You’ll also learn about cluster feeding, newborn weight loss, pumping, bottles, supplementation, common early challenges, helpful breastfeeding supplies, partner support, and when to reach out for an IBCLC.
Practical, evidence-based guidance without the overwhelm—so you can begin your breastfeeding journey feeling informed, prepared, and supported.
This comprehensive guide takes the confusion and pressure out of pumping—whether you’re preparing to return to work, exclusively pumping, building a little freezer stash, or simply want more flexibility in your feeding journey.
Learn how milk production works, when and how often to pump, how to choose and use a breast pump, find the right flange fit, maximize comfort and milk removal, safely store breast milk, introduce bottles, and protect your supply. You’ll also learn about pumping at work, building a realistic stash, replacing feeds with pumping, common pumping challenges, and why your pump output doesn’t define your milk supply.
Practical, evidence-based guidance without unrealistic pumping expectations, so you can make pumping work for your body, your baby, and your life.
This comprehensive guide walks you through the first two weeks of breastfeeding—when your body, your baby, and your milk supply are all adjusting quickly and questions can feel endless.
Learn what to expect from the first feed through your milk coming in, including colostrum, newborn feeding cues, latch and positioning, cluster feeding, establishing milk supply, normal weight loss, wet and dirty diapers, engorgement, sore nipples, pumping, supplementation, and how to know whether your baby is getting enough. You’ll also learn what’s normal during those early days, what may be a sign that you need extra support, and when to reach out to an IBCLC or your baby’s healthcare provider.
Evidence-based, reassuring guidance for those tender first two weeks—so you can spend less time wondering if everything is normal and more time getting to know your baby.
Real parents. Real results.
“Brandi is the BEST!!!!
She helped me learn so much.”
“Brandi helped me so much during my breastfeeding journey! Highly recommend.”
“She helped me along the way with both of my breastfed babies. With my first I was able to make it to 3+ years. Anytime I had a question, she was always there to guide me through it. She is very knowledge and has first hand experience.”
“You have made me feel so confident with this breastfeeding journey. Thank you for helping me welcome home my son.”
“I never thought I would be able to breastfeed and it in large part because of your encouragement and advice! You are an amazing nurse and lactation consultant.”
“...An amazing lactation consultant who has really found her calling...”
“I don’t think I could have done it without her help. ”