You don't need to figure out breastfeeding alone.
Clinical breastfeeding support that adapts to every phase of your journey — from the first latch to the last feed.
Breastfeeding is natural. That doesn't mean it's easy.
84% of parents start breastfeeding. By three months, only 36% are exclusively breastfeeding. Not because they wanted to stop — because the support disappeared.
You get a few hours of guidance in the hospital, a phone number for a lactation consultant you can't get in to see for two weeks, and then you're home at 3 AM Googling “is this normal” while your baby screams.
The system fails breastfeeding families. We're building the one that doesn't.
Founded by a clinician. Built for every family.
Brandi O'Neal is an internationally board-certified lactation consultant (IBCLC), registered nurse (RN, BSN), and mother of three. Caring for moms and babies for 15 years, she's supported thousands of families through their feeding journeys.
She created Milk & Moon because she kept seeing the same thing: families leaving the hospital with almost nothing, panicking by day four about things that are completely normal.
Everything you need. One place.
Not a library of courses. Not a tracking app. A living, adaptive support system where every piece makes every other piece smarter.
The First 14 Days: Your Breastfeeding Survival Guide
Everything you need to know for the first two weeks of breastfeeding. Written by an IBCLC. Evidence-based. Designed for the hardest window.
Real parents. Real results.
“I was ready to quit at day 4. Milk and Moon helped me understand that what I was going through was completely normal. My baby is 8 months and still going strong.”
— Sarah M., mom of one
“I wish I'd found this with my first baby. The information is clear, evidence-based, and actually calming instead of making me more anxious.”
— Jessica T., mom of two
“The pumping guide saved my sanity when I went back to work. I had a plan, I stuck to it, and my supply stayed solid.”
— Amanda R., working mom
Free Guide: The First 14 Days
80+ pages of evidence-based guidance for the early postpartum window — written by Brandi O'Neal, IBCLC. Yours, free.
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Evidence-based tips, real talk, and the occasional 3 AM solidarity. Find us on Instagram.