Every breastfeeding family deserves clinical-grade support.
Milk & Moon exists because the gap between hospital discharge and the support families actually need is unconscionably wide. We're closing it.
Meet Brandi O'Neal
Brandi is an internationally board-certified lactation consultant (IBCLC), registered nurse (RN, BSN), and mother of three. Caring for moms and babies for 15 years, she's supported families through their feeding journeys.
She's seen the same story hundreds of times: an exhausted new parent, overwhelmed by conflicting advice from the internet, unsure if what they're experiencing is normal. She created Milk & Moon to be the calm, evidence-based presence that should exist for every family.
The support cliff
84%
of parents start breastfeeding
36%
exclusively at 3 months
3.6M
babies born per year in the U.S.
Breastfeeding isn't a topic you browse. It's a journey with a timeline. Day 3 looks nothing like Day 90, which looks nothing like Day 400. The anxiety at 2 AM on night four is a completely different animal from the anxiety of pumping in a supply closet at work on month four.
Every competitor treats breastfeeding support as a library — here are some courses, here are some articles, go find what you need. But a parent at 3 AM with a baby who won't latch doesn't need a library.
They need a system that knows exactly where they are in their journey and meets them there — every single day — with the right guidance at the right moment.
What makes Milk & Moon different
These aren't features. They're the interconnected architecture that makes everything else work.
Phase-Aware Content
Content delivered contextually — matched to your baby's exact age and your phase. Not a library you browse. A system that finds you at the moment you need it.
Caregiver Network
Role-based access for the entire care team. Partners get a simplified, actionable view. Grandparents get evidence-based information about modern practices. Providers get export-ready feeding logs.
Built to Learn
Designed so the system gets smarter as it grows. As more families use Milk & Moon, the platform sharpens its sense of which guidance lands when — making support more precise for the family who arrives next.
Where we're going
The founder creates the clinical expertise once. The platform delivers it infinitely — personalized to each parent's exact day and logged patterns. Daily guidance through every phase. Contextual education surfaced at the right moment. Automated clinical triage across the entire user base, 24/7.
One IBCLC's knowledge, delivered to every family that needs it, each one feeling like the platform is speaking directly to them.
That's not a course business. That's clinical infrastructure.