milk & moon

10 Things Every Breastfeeding Parent Should Know

The honest, evidence-based guide that should come with every newborn — from an IBCLC who's guided thousands of families through this.

This is the beginning of your 730-day journey. The same evidence-based, phase-aware approach that powers the full Milk & Moon platform — distilled into the 10 things that matter most right now.

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What's inside

1

Why the first 72 hours feel so hard — and why that's actually normal

2

The one latch adjustment that solves most early breastfeeding pain

3

How to tell if your baby is getting enough milk (without obsessing over ounces)

4

What cluster feeding actually means — and why it's a good sign

5

The truth about milk supply: what builds it, what doesn't, and what to ignore

6

When to call your provider vs. when to take a deep breath

7

The partner cheat sheet: how to actually help without taking over

8

Pumping 101: the basics you need if bottles are part of your plan

9

The mental health check-in no one talks about

10

Your 3 AM survival kit: what to have ready when nothing else is

Written by Brandi O'Neal, RN, BSN, IBCLC · 7+ years of clinical lactation experience